Like Harris, Foose has stated that he is disillusioned with BMW’s uncharacteristic treatment of their signature kidneys, arguing that instead of creating a distinguished design, they have fallen prey to the big grille trend that is plaguing other luxury marks like Audi and Lexus, a mundane decision that he contends has led the German automaker to stray from its historical image as a sophisticated and individualistic performance brand.
While he comes from a place of understanding, Harris clarifies that he still thinks that BMW could have done better, citing that the German automaker was likely influenced by overseas luxury automakers, a sentiment that he shares with American automotive designer and television personality Chip Foose. He believes that the massive grilles have the potential to grow on the consumer, or more likely, further influence aftermarket renditions intent on “de-uglifying” the Bavarians’ work. Just last week, we discussed German tuner Prior Design’s revised front fascia design for the G8X M3 and M4, which will likely go into production as an aftermarket replacement bumper for the original design in the near future-news that has other industry professionals and journalists from all over the world eager to weigh in on BMW’s new design language.Įarlier in October during a sit-down interview centered around the upcoming M3 Touring ( which we won’t be seeing in the States), Top Gear’s Chris Harris revealed why he has grown to accept the automaker’s ostentatious new design language, sparking a brief discussion of industry design trends and why he has decided to adopt a different perspective on BMW’s new styling. By now, many enthusiasts have been made well aware of the growing design controversy centering around BMW’s prominent new kidneys, and so have many familiar faces within the industry.
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